Starbucks Goes Pink with #PINKVOICE
Mr. Anthony Cottan, Director of Starbucks Indonesia, and Ms.Madelina Mutia from LovePink believe that this project will increase breast cancer awareness and issues especially in Indonesia.
To support National Breast Cancer Awareness Month, Starbucks with Lovepink Indonesia launch #PINKVOICE, a campaign to encourage anyone to raise their voices on breast cancer awareness.
To support National Breast Cancer Awareness Month, Starbucks is partnering with Lovepink Indonesia; a non-profit organization focuses on breast cancer awareness, to launch #PINKVOICE – a campaign to encourage everyone to raise their voices on breast cancer awareness. Throughout October, Starbucks offers special handcrafted pink beverages and also will donate 10% from the sales to Lovepink for every pink beverage purchase. These specially handcrafted pink beverages are Iced/ Hot Pink Macchiato, Iced/ Hot Raspberry Latte, Pink Blossom Frappuccino and Pink Yogurt Frappuccino.
“Starbucks hopes that these Pink beverages will help to raise awareness of breast cancer among all customers, using a fun and exciting campaign to convey a very important message. Our stores are a place for conversation, a sense of community and we hope that when customers drink pink, they will ‘think pink’, inciting engagement around this vital health issue”, said Anthony Cottan, director, Starbucks Indonesia.
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Breast cancer is the leading cause of women’s death in Indonesia. Women are diagnosed with breast cancer more than men, but breast cancer can affect men too. According to World Health Organization (WHO), there are 8.2 million deaths caused by breast cancer every year in the world. WHO also predicts breast cancer will increase seven times in Indonesia by 2030. Recent survey initiated by Lovepink in Jakarta revealed a trend that more younger audiences (30-40 years old) are diagnosed with breast cancer and mostly patients came to the hospital are already in the later stage. The survey also revealed an insight that many are aware of breast cancer but still does not understand of the importance of regular breast (self or clinical) exam.
“We are delighted to collaborate with Starbucks to increase breast cancer awareness and issues especially in Indonesia. Through #PINKVOICE campaign, we hope more and more people understand the importance of regular breast check,”
- Madelina Mutia, founder, Lovepink Indonesia.
Madelina Mutia, founder of Lovepink Indonesia, commented, “Based on our survey, patients came to the hospital in the later stage because they did not recognize symptoms and never do breast examinations. Breast cancer is curable if it is found at the early stage and regular breast examination can prevent breast cancer.” “We are delighted to collaborate with Starbucks to increase breast cancer awareness and issues especially in Indonesia. Through #PINKVOICE campaign, we hope more and more people understand the importance of regular breast check (SADARI - Periksa Payudara Sendiri and SADANIS - Periksa Payudara Klinis). Breast cancer is not something to be ashamed of, together we share, love and care,” she explained.
“The campaign is part of Starbucks ongoing commitment to be an active member of the community, and customers are invited to participate in an array of #PINKVOICE activities that will run throughout October such as Pink Talk and Pink Truck hunt”, Cottan added. At Pink Talk, participants can get breast cancer information from the expert about diagnosis, treatment, and other important topics. To make it more fun and exciting, Starbucks Pink Truck will be circling the city.