Our mission statement defines what sets Starbucks apart – our identity and our responsibility in the world. Our name, Starbucks Coffee Company, also captures our role. Coffee reflects our commitment to source, roast and serve the highest-quality coffee, and Company captures our role in bringing people together to inspire and nurture the human spirit.

When the barista hands the customer their cup of coffee, it is this moment of connection that doesn’t happen in any other moment in the day, for a lot of people. The humanity of that moment is really powerful. When you stop and think about it, what are we all about? We provide the best coffee in the world, and we do it with the purpose of having these moments of connection with each other. If we keep it very straightforward – coffee, people and humanity – we’re going to be in really good shape.”

– Brian Niccol, chairman and ceo 

At Starbucks, our mission means honoring the care at every stop in the amazing journey of the coffee bean, from the farms to your cup. It means recognizing the Green Apron partners (employees) at our core – the community and craft they bring to more than 40,000 stores in 88 markets around the world. And it means the potential for kindness and joy in every interaction between a barista and a customer.