Talk About It, Share It, and Save More Lives through PINKVOICE
PINKVOICE PRESS CONFERENCE
This year marks the second year of Starbucks PINKVOICE campaign, a campaign to encourage everyone to take part in further raising their voices on breast cancer awareness. Proud to partner for the second time with Lovepink (Daya Dara Indonesia Foundation), this year’s theme is ‘Chat That Matter’ - Talk About It, Share It, and Save More where we cheer and invite everyone to take a preventative approach on breast cancer by talking more about it in their daily lives. To help inspire and advocate the campaign, Starbucks Indonesia will release three special beverages throughout October with proceeds from the purchase will be donated to Lovepink Indonesia. These specially handcrafted pink beverages are Strawberry Cold Foam Iced Espresso, Iced Pink Macchiato and Fantasia Yogurt Frappuccino.
Three Pink Beverages; Strawberry Cold Foam Iced Espresso, Iced Pink Macchiato, Fantasia Yogurt Frappuccino
“We believe that our brand and our company stand for somethng bigger that is being part of the community. We are compelled to raise awareness and convey an important message on breast cancer as it is such a serious issue in our society that still need more spotlight. Our stores are a place for conversation, a sense of community and we hope that when customers drink pink, they will think pink; talk and share more to others to save lives”
- Liryawati, chief marketing officer, Starbucks Indonesia.
According to World Health Organization (WHO), currently one in eight women is at risk of developing breast cancer. In Indonesia the number of patients who come to the hospital to check up is getting younger (around 25-35 years) and most of them are at an advanced stage. Referring to the 2010 Hospital Information System (SIRS), the number of breast cancer patients was 21,014 (28.7%) and based on data from the Dharmais Cancer Hospital, as a national referral hospital, the number of outpatients and inpatients was 40% of breast cancer, this shows breast cancer has become the highest death case in Indonesia.
“Voicing concern for breast cancer through social media or making this a small topic in every conversation especially young generation really helps to spread the awareness about caring for breast cancer”, said Shanti Persada, breast cancer warrior and PINKVOICE Founder.
“The campaign is part of Starbucks ongoing commitment to be an active member of the community. Inciting PINKVOICE acitivities from PINK TALK and PINK ZUMBA, the campaign will run throughout five cities in October; Jakarta, Bandung, Surabaya, Bali and Yogyakarta. We look forward to sharing more on the outcomes of these initiatives and other steps we will continue to take”, Liryawati added. PINKVOICE is a big part of what standing for something bigger actually means and we believe in being a force for positive change to the communities we’re a part of.