Starbucks Celebrates Coffee Artistry for Espresso Lovers with its Latest ‘Art in a Cup’ Campaign
Starting March 6th, 2018 Starbucks Indonesia delightfully introduces ‘Art in a Cup’ campaign.
Starting March 6th, 2018 Starbucks Indonesia delightfully introduces ‘Art in a Cup’ campaign where we demonstrate our coffee leadership and our deep passion for some of the finest espresso beverages.
Starbucks continues its passion for coffee, crafting new beverages as well as highlighting its espresso beverages to connect coffee with coffee farmers. Starting March 6th, 2018 we delightfully introduce Starbucks ‘Art in a Cup’ campaign where we demonstrate our coffee leadership and our deep passion for some of the finest espresso beverages. With coffee as a canvas, the artistry of espresso beverages will come alive through these four special beverages; Caramel Cream Frappuccino Affogato Style, Caramel Macchiato, Vanilla Sweet Cream Cold Brew, and Iced Matcha & Espresso Fusion. Our skilled barista crafted each beverage by hand, from pulling the perfect espresso shot to creating the perfect flavor and layers. We invite everyone to try these beverages and evolve in every sip.
Coffee has always been our core and we are obsessed with it every step of the way. With hundreds of miles separating our stores and our coffee farms, it does not stop Starbucks commitment to help our coffee-growing communities. Through this Campaign, Starbucks is committed to support coffee farmers in Sumatra; Starbucks Indonesia will plant 1 coffee tree for every 10 cups sold from these beverages. In addition, 10% from every Sumatra whole bean sold will be used to improve schools and house facilities in coffee plantation neighborhood.
The launch of “Art in a Cup” campaign was successfully held at Starbucks Oakwood, Jakarta. And to extend its reach and assistance to coffee farmers, Starbucks has established Farmer Support Centers (FSC) in nine key coffee-growing regions, with one of them in Sumatra in 2015.
“Starbucks’ commitment on helping coffee farmers in communities of coffee origin countries has always created and maintains the passionate connection between partners (employees) and coffee farmers. We have been sourcing coffee from Sumatra for over than four decades and from the beginning understood our relationship was a long-term investment in coffee. But that is just the beginning,” said Anthony Cottan, director, Starbucks Indonesia. He then added, “The farmer is just the start; it's an entire community that makes coffee possible. We treasure every person involved in this journey —and we realize how much we can accomplish together to improve the lives of everyone involved in its creation.” “I had the privilege to visit coffee farm in Lintong for the very first time in 2004 to experience the journey from bean to cup and getting to know the amazing people there. My heart and mind experienced a whole new side of those beans we grind, brew, and serve every day,” he closed his statement.
“We have been sourcing coffee from Sumatra for over than four decades and from the beginning understood our relationship was a long-term investment in coffee. But that is just the beginning.”
- Anthony Cottan, Director of Starbucks Indonesia.
In addition, to extend our reach and assistance to coffee farmers, Starbucks Green Coffee Department has established Farmer Support Centers (FSC) in nine key coffee-growing regions, with one of them in Sumatra in 2015. “FSC will provide local farmers with resources and expertise that can help lower their cost of production, reduce pests and diseases, improve coffee quality according to the Coffee and Farming Equity (C.A.F.E.) Practices and increase the yield of premium coffees,” said Surip Mawardi, head agronomist, Starbucks Farmer Support Center.
“Last year, Starbucks helped renovate a school in my village. Our communities always feel excited to welcome Starbucks partners in our farms and communities, and the school renovations have brought about a better learning environment at the schools. We want to thank Starbucks for their continued and active participation in helping our various communities thrive. Having Starbucks involved in our communities really make an impact to our village and our standard of living,” Wakil Sembiring, Head of Suka Mbanyak village stated.